Some recent Asian language acts the resort has hosted include South Korean singer Jung Hoonhee and Salonga. Morongo has been working to add Asian language programming and it’s not uncommon to see at least one Asian language show on the calendar a month, said Simon Farmer, executive director of marketing for Morongo. The resort does about 20 shows per year, including Spanish, Armenian and Asian language ones. Morongo Casino, Resort & Spa has taken note of its audience’s demographics. “You have a burgeoning immigrant entrepreneurial community,” she said. Xóchitl Chávez, an assistant professor in the music department at UC Riverside who has a marketing background, said she has noticed a large amount of Spanish and Asian language programming taking place at the casinos and that may be because of the shifting demographics within the region.
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